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BlueChew vs. Hims for ED (2026): an honest comparison

By the Rushmore Team · Updated August 2026

Full transparency up front: Rushmore is an upcoming ED telehealth brand, which means we've studied the two biggest names in this space more obsessively than any reviewer. This is our honest read of BlueChew and Hims — where each one genuinely shines, where each falls short, and how to decide which model fits you. No affiliate links, no scoring theater.

The 30-second version

BlueChew is a specialist: chewable compounded sildenafil, tadalafil, and vardenafil, subscription-only, built entirely around ED. Hims is a generalist men's-health platform — ED is one aisle in a store that also sells hair-loss, skin, and mental-health care — offering both cheap FDA-approved generic tablets and premium compounded "Hard Mints." Both are legitimate: real providers, real prescriptions, licensed pharmacies.

Products and formats

BlueChew's whole identity is the chewable format — compounded tablets you chew instead of pills you swallow, in multiple strengths per ingredient. Their lineup runs from single-ingredient chews up to multi-ingredient premium formulas.

Hims covers two lanes: standard generic sildenafil and tadalafil tablets (the budget path — same FDA-approved generics a local pharmacy dispenses), and compounded sublingual "Hard Mints," including a combined sildenafil-plus-tadalafil mint. One honest note that applies to both companies: compounded products are prepared by licensed pharmacies but are not FDA-approved medications — we've explained what compounded really means.

Real pricing (researched August 2026)

• BlueChew: plans from roughly $20/month; single-ingredient chews from about $2.95 (sildenafil) and $3.58 (tadalafil) per chew; dual-ingredient and premium formulas roughly $5.60–$7.30+ per tablet. A free first month is frequently offered.
• Hims: generic sildenafil from roughly $2–4 per use on longer plans (their cheapest path); Hard Mints roughly $6–7.50 per use; daily tadalafil around $45/month.

Rule of thumb: the cheapest possible dose lives at Hims (plain generic tablets on a long subscription); the chewable-format experience lives at BlueChew; combo formulas cost a premium at both.

Experience and fine print

Both use the same telehealth flow — questionnaire, licensed-provider review, discreet shipping — the model we describe in how online ED treatment works. Differences worth knowing: BlueChew is subscription-only (you're managing a recurring plan from day one), while Hims sells some options with more flexibility; Hims' rock-bottom advertised prices generally require longer commitments paid up front; and both companies' entry prices rise with dose strength and quantity, so read the checkout screen, not the banner.

So which one?

• Price-first, no frills: Hims' generic tablets are hard to beat on pure cost.
• Format-first: if chewables are the point — no swallowing, discreet, flexible dosing — that's BlueChew's home turf.
• Combo formulas: both offer dual-ingredient options at premium prices; neither combination product is FDA-approved, and whether any of it suits you is a sildenafil-vs-tadalafil question your provider decides.

Whichever you choose, the same safety rules apply everywhere: a licensed provider must review your health history, and ED medication must never be combined with nitrates. Any service that skips those steps isn't a bargain — it's a hazard.

This article is for general information only and is not medical advice. Prices and offerings researched August 2026 and may change; verify current pricing on each company's site. BlueChew and Hims are trademarks of their respective owners; Rushmore is not affiliated with either. Prescription treatments are available only if a provider determines they're appropriate for you.